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tl;dr it's fake & gay
It means the company is virtue signaling to advertisers, share holders & potential investors - it's a great ciclejerk, under the patronage of Blackrock, Vanguard & State Street, the pushers of ESG/DEI. Many people use such products it to launder money, dodge taxes or for good ol' bribery, just because gays & blacks are involved in the whatever (that's the pretense).
"Modern audience" means nothing, it's a political agenda masquerading as an investment framework; a ~legal scam, basically.